But back in 2011, when I launched my business on the heels of the great recession, I thought it would be easy to run a business and get new clients while also serving those clients.
Oh, how mistaken I was.
I quickly saw how much time, energy and effort it took to run a service-based business.
I realized as long as I was “trading hours for dollars,” and had to hustle to get new clients in the door each and every month (while serving the ones I already had!), I would always feel like I was treading water in my business.
It seemed I was constantly struggling to land new clients, then I had to turn around and spend even more time keeping those clients happy. And while I was serving clients, I needed to also be going out and getting new clients.
It was a never-ending rollercoaster.
You ever experience that?
I spent more wasted hours in one on one “discovery calls” with prospective clients and “get to know you” coffees with other service professionals than I care to admit. And most of the time those meetings led to ZERO new clients and ZERO new referrals.
I felt “stuck,” and not sure how to break through.
I wanted a smarter, more leveraged, more intelligent way of attracting high quality clients, charging premium prices, and getting paid even when I’m not in the office.
And I wanted to make this happen even though I felt like I had no time to make it happen.
Maybe you can relate to this?
The bottom line was I knew I needed to make a change in my business so it wasn’t 100% dependent on me being at the center all the time. I wanted to be able to take a vacation without stressing out about all the clients who might abandon me while I was gone, or the leads I would miss while I was away.
Finally, after years and years of trying just about everything, I figured out how to add new revenue streams, diversify my income sources, and scale up my business so I was (finally) no longer trading hours for dollars.
By 2015, it was like I had flipped a switch. I was able to step back from the day-to-day of working “in” my law practice and build a business that generated more revenue, paid me even when I was sleeping (I know, crazy, right?), and allowed me to scale it up.
I’ve even been profiled on page 2 of the bestselling book Entrepreneurial You by Dorie Clark (Harvard Business Review Press), who mentioned my story as an inspiration for why she shifted away from trading hours for dollars, after I told her I had made $30K one month through my email list.
I co-founded Rise25 with my business partner Dr. Jeremy Weisz, because he and I know exactly what it is like to spend your entire week “trading hours for dollars.”When Jeremy and I connected, I realized we really had a lot in common, even though I was a lawyer and he was a chiropractor.
Like me, Jeremy realized quickly he wanted to diversify his revenue sources so he wasn’t always stuck working and so he didn’t feel married to his business.
The first Rise25 retreat was held in March 2015. Shortly after that, we did another retreat. And another. And another.
And along the way, we realized we were on a mission.
TO HELP MORE PROFESSIONAL SERVICES ENTREPRENEURS TO SCALE UP THEIR BUSINESSES BEFORE THEY BURN OUT, SO THEY CAN DO LESS “TRADING HOURS FOR DOLLARS,” DIVERSIFY THEIR REVENUES, AND DO MORE OF WHAT THEY LOVE.
But we also realized not everyone can travel to a live retreat, and if we wanted to help more people, we needed to meet them where they’re at.
- The 2 Big Mistakes that will hold you back from growing
- How to Add New Revenue Streams by developing your “one to many” product
- How to Find Untapped Revenue in Your Business
- 3 Big Mistakes that will cost you tons of time and money if you don’t do this...
- How to use “secret mind control” to get real world feedback and sales
- How to co-create exactly what your market wants
- 2 Big Mental Blocks which could keep you handcuffed to “one to one” Client Work
- Take Action: Next Steps