If you’re like most consultants, coaches, financial advisors or other professional service providers, you will probably say yes.
What if you got 10 good new clients per month? Would you be thrilled, or would things start to break?
Now let me give you one more hypothetical.
10 new clients, each day, every day. Would you be able to take it? Or would your business burst at the seams?
It’s not your Fault..
If you’re like 99.9% of Consultants, coaches, web developers, financial advisors, or other service professionals, then the reason you feel “strapped” to your business is because the business model is flawed.
Hi, I’m John Corcoran. I’m the guy on the right – and the co-founder of Rise25, LLC. That’s my business partner, Dr. Jeremy Weisz, on the left.
I’m an attorney-entrepreneur, former Clinton White House writer, contributor for Forbes and Huffington Post.
I jokingly refer to myself as a “recovering attorney,” now that I’ve transitioned out of practicing law.
But back in 2011, when I launched my business on the heels of the great recession, I thought it would be easy to run a business and get new clients while also serving those clients.
Oh, how mistaken I was.
I quickly saw how much time, energy and effort it took to run a service-based business.
I realized as long as I was “trading hours for dollars,” and had to hustle to get new clients in the door each and every month (while serving the ones I already had!), I would always feel like I was treading water in my business.
It seemed I was constantly struggling to land new clients, then I had to turn around and spend even more time keeping those clients happy. And while I was serving clients, I needed to also be going out and getting new clients.
It was a never-ending rollercoaster.
You ever experience that?
I spent more wasted hours in one on one “discovery calls” with prospective clients and “get to know you” coffees with other service professionals than I care to admit. And most of the time those meetings led to ZERO new clients and ZERO new referrals.
I felt “stuck,” and not sure how to break through.
I wanted a smarter, more leveraged, more intelligent way of attracting high quality clients, charging premium prices, and getting paid even when I’m not in the office.
And I wanted to make this happen even though I felt like I had no time to make it happen.
Maybe you can relate to this?
The bottom line was I knew I needed to make a change in my business so it wasn’t 100% dependent on me being at the center all the time. I wanted to be able to take a vacation without stressing out about all the clients who might abandon me while I was gone, or the leads I would miss while I was away.
Finally, after years and years of trying just about everything, I figured out how to add new revenue streams, diversify my income sources, and scale up my business so I was (finally) no longer trading hours for dollars.
By 2015, it was like I had flipped a switch. I was able to step back from the day-to-day of working “in” my law practice and build a business that generated more revenue, paid me even when I was sleeping (I know, crazy, right?), and allowed me to scale it up.
I’ve even been profiled on page 2 of the bestselling book Entrepreneurial You by Dorie Clark (Harvard Business Review Press), who mentioned my story as an inspiration for why she shifted away from trading hours for dollars, after I told her I had made $30K one month through my email list.
